Rolls-Royce recently debuted its new “Black Badge” range of cars at the ongoing Geneva Motor Show. In an attempt to make their cars more appealing to younger buyers, RR has blacked out the Ghost and Wraith models, whilst also offering increased levels of personalization ranging from composite carbon and alloy wheels to a high-gloss black finish for The Spirit of Ecstacy figure. Described as a “darker, more assertive, more confident and powerful” alter ego of the Wraith and Ghost, the luxury car manufacturer has also boosted the cars’ performance by 40 horsepower, while the additional tweaks in the transmission map and rebuffed brakes should ensure a smoother ride. The base price for Black Badge models begins at a hefty price of $300,000 USD.
