Just as countless companies and brands are searching for product placement opportunities during FIFA World Cup 2014, MCM reached out to six top players to customize their personal backpack for the international soccer event. Participants in the #TeamMCM campaign include Cristiano Ronaldo from Portugal, Neymar from Brazil, Mario Balotelli from Italy, Mario Götze from Germany, Xherdan Shaqiri from Switzerland, and Son Heung-Min from South Korea. Each backpack is detailed with the players’ initials and jersey numbers on the front, as well as an outline silhouette of the player on the back. At this point in time, there are no plans for commercialization of these items.
