Located in the heart of California’s San Fernando Valley, Primitive is emerging as a streetwear force, a reputation bolstered by the release of the in-house brand’s Fall 2014 collection. The lineup of cut and sewn pieces feature traditional silhouettes enhanced with novel prints, including a lightweight camo windbreaker and an M65 jacket finished in an array of roses in full bloom. Look for the range to be completed with wardrobe essentials, ranging from micro-striped pocket tees to short-sleeve heathered henleys, as well as assorted snapback and five-panel caps. Check out more looks below, as well as the corresponding campaign video, and find the goods available as of today at Primitive’s online store.
