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UPDATE: Kylie Jenner Officially Signs With PUMA (Details Inside)

Last week we reported that a Kylie Jenner x PUMA partnership may be in the works, to which Kanye West full-heartedly stamped out with a few words of his own, rooting for the Kardashian family to stay behind team adidas. Now, a new report from Nice Kicks confirms the deal has indeed been sealed thanks to a little visit...

Learn About the 19-Year-Old Heavyweight Jay Z Signed to Roc Nation (Details Inside)

Roc Nation Sports has signed 19-year old heavyweight Darmani Rock from Philidelphia. The 6’4 heavyweight won a 2015 National Golden Gloves title as well as a 2015 U.S. National Amateur super heavyweight title before signing with Jay Z’s Roc Nation. The Roc Nation crew has high hopes for the big fella. David Istkowitch, COO of Boxing Roc Nation Sports via...

Bompton: Growing Up With Kendrick Lamar Pt. 1 (Video)

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After already making waves with their Atlanta and Chicago series, Noisey introduces a new documentary showcasing LA’s notorious section of Bompton, CA. Kendrick Lamar is the focus of the first episode in an eight part series set to be featured on VICE’s upcoming TV network VICELAND. The camera crew follow Kendrick through his hood to talk to the homies...

New Music: Chief Keef – “Freak”

Chief Keef unleashes a new track called “Freak.” Produced by Chief Keef. Listen to the track below!

Music Video: Young Dolph – “Get Paid”

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In Dolph’s new video, he’s the OG showing the game to a young boy who’s number one motivation in life is simple–Get Paid. A dude that’s getting paid has every right to live the way Young Dolph is living in this new video. I feel sorry for that kid in the video though, he doesn’t know what he’s in for. Check...

#OVO: Drake Presented With Key To The City Of Toronto! (Video)

The NBA All-Star Game is set to take place Sunday in Toronto led by global ambassador for the Toronto Raptors, Drake. Before coaching the NBA All-Star Celebrity game, Drake was presented with what is said to be the “highest honour Toronto can offer” by Mayor John Tory as Drizzy was presented the key to the city. Drake says: “This is one...

#DOPE: Supreme 2016 Spring/Summer Accessories (Photos)

Accompanying Supreme‘s 2016 spring/summer apparel range is the brand’s highly anticipated accessories line. Undoubtedly the highlight of the season is a punching bag made in collaboration with Everlast, rendered in the imprint’s signature color of red and branded in white. Next up is a checkerboard camping set comprised of two fold-out chairs and a matching table with cup inserts,...

#TBE: Floyd Mayweather Has a Detailed Plan for His 50th Fight (Details Inside)

It’s not often that a boxer can resist the temptation to return to the ring after retirement and, just months after his curtain call, it appears that Floyd Mayweather Jr. is already feeling the urge to climb back between the ropes. Speaking to Fight Hype, the undefeated Mayweather claimed that he could usurp Amir Khan and Canelo Alvarez’s May...

#SNEAKERHEAD: Nike Air Max 95 Essential “University Red” (Photos)

The Air Max 95 has been subject to several monochromatic makeovers throughout the winter, but with the warmer months just around the corner Nike unveils a vibrant “University Red” colorway of the iconic sneaker. This latest version sees the throwback silhouette rendered in a crisp white base, while red, black and grey overlays provide a splash of color to...

New Mixtape: YFN Lucci – “Wish Me Well 2”

https://youtu.be/5VqMUJ7Z67A YFN Lucci releases his second installment to the "Wish Me Well" mixtape series.The first one was a classic! Check it out below!