Official College Life

Nike continues to flesh out its newest 2016 iteration of the storied Air Max lineage in this latest “Ocean Fog” colorway. Already a simple silhouette, this model keeps things even more light and minimal with an all-over shade of light blue-grey that adorns the upper, tonal laces, and waffle outsole, blending in with the full-length, translucent Max Air unit....

J.Cole is back with his 3rd installment of his new HBO series “Road to Homecoming,” This latest episode is titled “This Is What You Wanted” and showcases J.Cole rehearsing, performing live for fans, a sit down with J.Cole’s manager and much more. Watch the full episode above.

Lil Durk continues to drop new content, After just giving us his new record “Da Fame” featuring Trae Tha Truth, Lil Durk is back with the official music video for “Ride 4 Me” which appeared on his latest mixtape “300 Days 300 Nights.” http://youtu.be/Cqxp3qEB6sg

King Louie is still recovering from multiple gun shot wounds, but the hustle hasn’t stopped. Today, the Chicago rapper delivers a new visual for his Drilluminati 2 cut I Might. Watch the new visual below! http://youtu.be/ra1NFWL3C8k

In late 2014 Plane Jaymes dropped a dope single titled Water Wet which caught the attention of CMG CEO Yo Gotti which then turned into a joint venture with Idea ENT Group and the self made boss. In January 2015 the song was remixed by Yo Gotti and placed on the Concealed mixtape. Now that single has caught the...

Nike’s divisive retro classic, the Cortez, gets outfitted in vibrant red and white for the new year. A simple nylon upper serves as the base of this sneaker, adorned with tonal suede paneling and contrasting leather detailing on the Swoosh and heel tab. A serrated Phylon sole unit offers ample cushioning, rounding out this nostalgic model. Now available online...

Every now and then we just need to bless the bros with some photos of some of the worlds most amazing creatures. Enjoy! #FORTHEBROS

Chief Keef drops a new record from his “Back From The Dead 3” project coming soon. The track is called “Redbull” and is produced by DP Beats. Listen to Chief Keef’s “Nobody 2” project HERE.

In anticipation of the new year just around the corner, SOPHNET. and Nike have unveiled a new collection of F.C.R.B. sportswear essentials. Featuring a range of T-shirts and hoodies sporting hallmark Swoosh and ‘FCRB’ branding, the wardrobe mainstays showcase minimalistic designs that utilize a black, white and grey palette. You can shop the full collection starting December 31 at...

After not scoring for all the 1st quarter and most of the 2nd quarter, Steph exploded for 17 points in just three minutes. The crazy thing is because it is Steph no one is surprised.