Official College Life

https://youtu.be/obdtgWeWUBE After months of speculation, Big Baller Brand is officially putting to rest any remaining rumors about the company’s highly anticipated next move. Lonzo Ball will become the first player to have his own independently made signature shoe entering the NBA Draft. Love it or hate it, this is a historic move that will send shockwaves throughout the basketball community and...

Instead of popping a pill for a headache, you may want to start reaching for a cold beer. A new study published in The Journal of Pain found that beer is a better pain killer than some of the leading painkillers at the drugstore. “It can be compared to opioid drugs such as codeine and the effect is more powerful than...

Back in 1991, the University of Michigan started a brash squad of freshmen, whose impact on basketball and popular culture is still felt today. In the words of Nike design legend Tinker Hatfield, "If you were watching College Basketball in the early '90s, the Fab Five stuck with you. They brought a new style of play. They had swagger...

If you’ve ever been to Cabo then you can appreciate its beauty…. but if you’ve been during college spring break then you can appreciate it even more! It is arguably the best time of your entire life. JusCollege booked over 11,000 students to Cabo so imagine being surrounded by thousands of college students from universities all over, all with one...

The Atlanta trio Migos pop up once again, this time with a music video for their C U L T U R E-cut ‘Slippery.”’Directed by DAPS, Migos and Gucci Mane head to Miami for some much needed fun and sun in between their hectic schedules. Filmed during Quavo’s recent 26th birthday bash, the video features plenty of sexy women,...

https://youtu.be/pwY3vIWAfww In the first episode of our video series with StockX TV, we took a look at Steve Aoki’s sneaker collection that was valued at over $110K USD. Episode two gives you a glimpse into the process of creating the rare Cavs Championship Court SPO pack, which comprises of a sneaker box constructed from the Q Arena hardwood floor from...

https://youtu.be/jPtu2kcaa1M Yesterday, Lil Yachty released a new single from his Teenage Emotions debut album called “Bring It Back.” A few hours later, the Atlanta artist dropped the track’s music video. Directed by Millicent Kailes (the same director for “Peek-A-Boo“), the ’80s-inspired visual finds Yachty going to prom and kissing the Prom Queen on the porch. Watch the music video above...

LaLa is looking quite well. If you want to shoot your shot, it is your time to shine.

Far too often young black kids grow up viewing entertainment and sports as their only means to strike it big as a productive member of society. Carving out a lane as a neurologist, lawyer or business entrepreneur will never gain you a worldwide following or a shoe deal, however examples such as these should stand as a living testament to...

https://youtu.be/BHtu7gpgxDM Migos soundtrack for Champs Sports “The Moment – Part 3” series inspired by their close friend Julio Jones. Produced by DJ Durel and Quavo. Watch the video above.