Lingerie Football League officials have announced a major re-branding of the successful Lingerie Football League as Legends Football League.
“While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick.
In the coming years we will further establish this sport in the US, Australia, Europe and Asia as the most known form of American football globally.
In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes”, said Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC.
I think it was the right move to rename, but it doesn’t change the real appeal of the sport in my eyes.
via Terez Owens
