In conjunction with United Arrows‘ upcoming 25th anniversary sneaker collaboration with New Balance, the Japanese retailer has unveiled a new video that grants inside access into NB’s Boston headquarters. The five-minute clip begins with a brief history of the storied sneaker brand before shifting to picturesque to New England, where New Balance’s inner sanctum — spanning both its corporate offices and production and design facilities — is showcased in a behind-the-scenes look. The short film’s reach extends to all five area factories, including the brand’s high-tech Sport Research Lab. The smiling faces of individual employees adds a warm, personal touch. Check out the video below.
