Adidas is definitely the next power sportswear label taking over. From signing Kanye last year after leaving Nike, they have now added Pharrell Williams to the imprint. The German sportswear has a strategic plan and I’m loving it, read more on Pharrell = Adidas.
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn,” he said.
The super producer has been signing not just Adidas deals but also other various ventures including his eco-friendly G Star Raww, new G I R L fragrance and Uniqlo. Pharrell’s new Adidas collaboration is set to debut this summer.
Check out the video announcement below.
http://youtu.be/acDu2i6cJ7w
