Super Bowl ads are some of the most desirable television spots for advertising companies, and this year is no exception, with 30-second spots selling for a record $4 million each this year.
The Super Bowl is television’s most watched event, so it is no surprise that Super Bowl ads are so expensive, as the number of impressions they have are exponentially bigger than other television ads.
More than 111 million people watched the game in 2012.
In fact, all of the Super Bowl ads for the game set to be played on February 3rd in New Orleans are already sold out, according to CBS CEO Leslie Moonves on Tuesday.
For the first time ever, the entire company of CBS is taking part in promoting the Super Bowl, as the sets in their New Orleans headquarters will be used for all of the network’s 15 different telecasts.
“We’ve never done anything like this before,” CBS Sports Chairman Sean McManus said.
That list includes the daytime show “The Talk,” which will broadcast from New Orleans during the week leading up to the game to try to take advantage of the Super Bowl’s large female viewership.
Many are excited about the halftime show this year, which will be performed by Beyonce.
Referring to the notorious “wardrobe malfunction” which prompted a several-second delay in all future halftime shows, Mr. Moonves joked: “I actually wanted Janet Jackson.”
That was the last time CBS used a female performer during the halftime show, as last year’s Super Bowl featured Madonna, but was broadcasted by NBC.
Moonves can laugh about the Janet Jackson incident now, after the Supreme Court decided last summer not to consider reinstating the government’s $550,000 fine on the network.
James Gilbert | Elite.
