Last week we reported that a Kylie Jenner x PUMA partnership may be in the works, to which Kanye West full-heartedly stamped out with a few words of his own, rooting for the Kardashian family to stay behind team adidas.
Now, a new report from Nice Kicks confirms the deal has indeed been sealed thanks to a little visit to the PUMA booth at Agenda Las Vegas. Kylie will be joining current PUMA ambassador Rihanna, who’s been signed with the brand since December 2014, as a brand advocate that will entail a string of collaborative releases and campaigns. Official photoshoots have apparently already taken place.
Stay tuned as we await more news on this story. In the meantime, check out Mr. West’s entertaining tweets of his vote against the new deal here and here.
UPDATE: Adam Petrick, Global Director of Brand and Marketing for PUMA has released an official statement on the news:
“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for PUMA.”
