The NFL just reached a settlement with a coalition of former players who suffer from the long term effects of concussions sustained during their careers, agreeing to allocate $765 million among the athletes, concussion research, and better safety gear.
But, I think they should consider spending some of that money on this.
D3O is some crazy, orange flubber sh*t that would definitely help cushion a hit from Jared Allen. Technology for the win.